Roger Staubach

Quarterback · Dallas Cowboys

1977 Topps Holiday Inn / Light Up A Life #N/A

Roger Staubach

Year & Era

1977 — Mid-Vintage Era

Card Type

Regional/Promotional Food Issue

Grade

4 (VG-EX) estimated

Rarity

Uncommon; regional distribution makes it scarcer than base Topps, but demand is lower than mainstream issues.

Overall Assessment

An interesting regional piece for a Cowboys specialist or Staubach collector, though its condition limits its investment ceiling.

Condition Grade

4 (VG-EX) estimated

Centering Assessment

Front: 60/40 Left-to-Right; Vertical is fairly well balanced.

Surface Condition

Visible staining/browning at the top edge center; general yellowing consistent with age.

Corner Condition

Lower right corner shows Softening; top corners exhibit minor fraying and blunting.

Edge Condition

Minor chipping along the right edge; slight roughness on the bottom cut.

Print Quality

High-quality photographic print for the era; features the 'Photo by Steve Harris' credit typical of this set.

Estimated Value

$10 - $25 (Raw)

Comparison to Known Examples

This copy has standard centering but suffers from typical age-related staining seen in this card stock.

Authentication Tips

Check for the 'Light Up A Life' logo and specific thickness of the card stock which should be thinner than standard Topps cards.

Grading Recommendation

SGC is recommended for vintage regional issues, though value may not exceed grading costs unless in NM-MT condition.

Red Flags

No significant red flags observed; aging patterns appear authentic.

Provenance Notes

Distributed via Holiday Inn hotels in 1977 as part of a charity promotion; known as a 'police' or 'safety' style set.

Historical Context

Staubach was a 2-time Super Bowl champion and Hall of Famer known as 'Captain Comeback'.

Market Trends

Staubach remains a premier blue-chip vintage player; regional cards have niche but stable demand from completionists.

Investment Potential

Low; this is a mid-grade regional card likely to track with general market inflation of Hall of Fame QB cards.

Similar Cards

1972 Topps Roger Staubach #200 (Rookie), 1977 Topps #45, 1973 Topps Roger Staubach #130.

Display & Preservation

Semi-rigid Card Saver 1 or Mylar sleeve to prevent further yellowing and acidity damage.

Interesting Facts

The photographer, Steve Harris, provided many of the most iconic images used in Cowboys promotional materials in the 70s.

Scanned on 6/23/2026
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